Tuesday 25 January 2011

Audience research

British Board of Film Classification- BBFC




Suitable for 15 years and over.
Rated 15 films include the following features:
discrimination
drugs
horror
imitable behaviour
language
nudity
sex
violence
and are unsuitable for any persons below the age of 15 to rent or buy films of this certificate.


18 rated films similarly contain the same elements as a 15 but the violent behavior, language and nudity may be of a stronger nature.


These elements contribute towards the rating of the film and are allowed in films but are not allowed to be focussed to much upon in the film.




Audiences as shown by the institution research are more into the thriller side of neo noirs. Fantasy is also a recent huge audience attractor as shown by the IMDB top 10 of 2010-2011.


1.8.8Inception (2010)320,717
2.8.6Toy Story 3 (2010)116,749
3.8.4Black Swan (2010)99,977
4.8.4Elite Squad 2 (2010)5,229
5.8.4The King's Speech (2010)58,716
6.8.1How to Train Your Dragon (2010)64,536
7.8.1The Social Network (2010)103,604
8.8.0The Fighter (2010)40,440
9.8.0True Grit (2010)48,145
10.8.0Shutter Island (2010)139,466




With our film being a new film it may be hard to attract an audience as recent seat grabbers have been remakes and sequels. We will advertise Femme Fatal appropriately to attract a wide range of audience aimed around 18-50 year olds. The younger audience will be interested as the Film Noir genre is recently being portrayed in mass media. This is shown in Britney Spears recent album titled Femme Fatale and in Rockstar's latest release L.A Noire. The older audience will be attracted to the film as they are familiar with the genre and its enigmas. Femme Fatal will be action packed and keep the audience on the seats, this will hopefully get the audience to give a mass word of mouth hype.

Monday 24 January 2011

Institution research

Film Noir
The list below shows that the traditional film noir films were produced during the 50s and then this genre was changed into more modern styles to suit the time, film such as this is Sin City. Because film noir had been outdated and has developed into many other genres, we are going to look at more recent conventions..........
1. Sunset Boulevard (1950)
8.7/10
Sunset Boulevard (1950)
A hack screenwriter writes a screenplay for a former silent-film star who has faded into Hollywood obscurity.Dir: Billy Wilder With: William Holden, Gloria Swanson, Erich von StroheimDrama | Film-NoirUnited States-APPROVED110 mins.
2. The Third Man (1949)
8.5/10
The Third Man (1949)
Arriving in Vienna, Holly Martins learns that his friend Harry Lime, who has invited him, recently died in a car accident.Dir: Carol Reed With: Orson Welles, Joseph Cotten, Alida ValliFilm-Noir | Mystery | ThrillerUnited States-APPROVED104 mins.
3. Double Indemnity (1944)
8.6/10
Double Indemnity (1944)
An insurance rep lets himself be talked into a murder/insurance fraud scheme that arouses an insurance investigator's suspicions.Dir: Billy Wilder With: Fred MacMurray, Barbara Stanwyck, Edward G. RobinsonCrime | Film-Noir | ThrillerUNRATED107 mins.
4. The Maltese Falcon (1941)
8.4/10
The Maltese Falcon (1941)
A private detective takes on a case that involves him with three eccentric criminals, a gorgeous liar, and their quest for a priceless statuette.Dir: John Huston With: Humphrey Bogart, Mary Astor, Gladys GeorgeCrime | Film-Noir | MysteryUnited States-APPROVED
5. Notorious (1946)
8.3/10
Notorious (1946)
A woman is asked to spy on a group of Nazi friends in South America. How far will she have to go to ingratiate herself with them?Dir: Alfred Hitchcock With: Cary Grant, Ingrid Bergman, Claude RainsFilm-Noir | Romance | ThrillerUnited States-APPROVED101 mins.
6. Strangers on a Train (1951)
8.3/10
Strangers on a Train (1951)
A psychotic socialite confronts a pro tennis star with a theory on how two complete strangers can get away with murder...a theory that he plans to implement.Dir: Alfred Hitchcock With: Farley Granger, Robert Walker, Ruth RomanCrime | Film-Noir | Mystery | Romance | ThrillerUnited States-APPROVED101 mins.
7. The Big Sleep (1946)
8.2/10
The Big Sleep (1946)
Private detective Philip Marlowe is hired by a rich family. Before the complex case is over, he's seen murder, blackmail, and what might be love.Dir: Howard Hawks With: Humphrey Bogart, Lauren Bacall, John RidgelyCrime | Film-Noir | Mystery | ThrillerUnited States-APPROVED114 mins.
8. Touch of Evil (1958)
8.3/10
Touch of Evil (1958)
Stark, perverse story of murder, kidnapping, and police corruption in Mexican border town.Dir: Orson Welles With: Charlton Heston, Orson Welles, Janet LeighCrime | Film-Noir | ThrillerUNRATED95 mins.
9. The Night of the Hunter (1955)
8.2/10
The Night of the Hunter (1955)
A religious fanatic marries a gullible widow whose young children are reluctant to tell him where their real daddy hid $10,000 he'd stolen in a robbery.Dir: Charles Laughton With: Robert Mitchum, Shelley Winters, Lillian GishDrama | Film-Noir | ThrillerUnited States-APPROVED93 mins.
10. The Killing (1956)
8.2/10
The Killing (1956)
Crooks plan and execute a daring racetrack robbery.Dir: Stanley Kubrick With: Sterling Hayden, Coleen Gray, Vince EdwardsCrime | Film-Noir | ThrillerUnited States-APPROVED




Thriller

Thriller is a popular sub genre of the new neo-nor.


Top Rated "Thriller" Titles
Rank Rating Title Votes
1. 8.9 Pulp Fiction (1994)
2. 8.9 Inception (2010)
3. 8.8 The Dark Knight (2008)
4. 8.8 Goodfellas (1990)
5. 8.8 Fight Club (1999)
6. 8.7 Rear Window (1954)
7. 8.7 Psycho (1960)
8. 8.7 The Usual Suspects (1995)
9. 8.7 The Silence of the Lambs (1991)
10. 8.6 Elite Squad 2 (2010)
11. 8.6 Se7en (1995)
12. 8.6 Memento (2000)
13. 8.6 Leon (1994)
14. 8.6 North by Northwest (1959)
15. 8.6 Double Indemnity (1944)


This is taken from IMDB.com.




Top Grossing Genres 1995-2010




MoviesTotal GrossAverage GrossMarket Share
1Comedy1,613$42,813,957,070$26,543,06124.16%
2Adventure454$34,689,752,966$76,409,14819.57%
3Drama2,795$31,789,823,166$11,373,81917.94%
4Action509$30,052,605,347$59,042,44716.96%
5Thriller/Suspense475$13,202,090,452$27,793,8757.45%
6Romantic Comedy359$10,469,787,290$29,163,7535.91%
7Horror292$8,560,128,560$29,315,5094.83%
8Documentary880$1,957,293,597$2,224,1971.10%
9Musical105$1,693,113,591$16,124,8910.96%
10Black Comedy72$741,364,700$10,296,7320.42%
11Western35$599,639,073$17,132,5450.34%
12Concert/Performance37$203,647,126$5,503,9760.11%
13Multiple Genres12$3,741,687$311,8070.00%
14Genre Unknown5$1,677,435$335,4870.00%

Today Thriller is considered as a sub-genre of neo-noir and by looking at the table above we can see that the genre is one of the top of those dominating the industry. From 2008 to present, thriller films are slowly becoming more popular and by producing our opening sequence in this genre we would be reaching a growing audience
Top Grossing Distributors of 1995-2011




MoviesTotal GrossAverage GrossMarket Share
1Warner Bros.483$25,533,257,983$52,863,88814.34%
2Walt Disney Pictures428$25,507,319,628$59,596,54114.33%
3Sony Pictures505$23,213,138,327$45,966,61113.04%
4Paramount Pictures326$20,768,293,154$63,706,42111.67%
520th Century Fox340$19,955,227,222$58,691,84511.21%
6Universal316$18,350,486,827$58,071,16110.31%
7New Line203$8,742,022,779$43,064,1524.91%
8Dreamworks SKG77$5,958,034,817$77,377,0763.35%
9Miramax377$5,593,156,769$14,835,9603.14%
10MGM229$5,113,116,426$22,328,0192.87%
By looking at the list of films each of these studios have produced, Warner Bros. Studios seem to produce the most thriller films which could relate to the film noir genre. Warner Bros. has consistently had dominance in the market throughout the years and because thriller films usually require high budgets to produce, Warner is able to cope with these demands being such a dominating franchise.




The top ten shows many neo-noir films showing that thriller is a strong sub genre of neo-noir. Other Genres include comic book films, The Dark Knight being a good example. The strongest neo-noir in there would be The Usual Suspects.




Neo-noir
From http://movies.amctv.com/
Ranktitlepointsvotes
1Chinatown
"Forget it Jake. It's Chinatown."
89153
2L.A. Confidential A star-studded cast (Kevin Spacey, Russell Crowe, Guy Pearce and Kim Basinger) told the tale of a sordid Hollywood underworld filled with corrupt cops and prostitutes cut to look like stars.87143
3Blade Runner Ridley Scott's visionary epic proved that noir is a style translatable across any genre.86152
4Memento Noir had always contained complex, labyrinthine plots; Memento takes it to the next level.76136
5Body Heat The heat generated by William Hurt and Kathleen Turner matches that of the film's sultry Florida nights.3199
6Blood Simple No other directors are as synonymous with neo-noir than the Coen Brothers.2686
7Basic Instinct Instantly notorious for its portrayal of kinky, violent sex and homosexual relationships, upping the ante by leaving none of the bedroom behavior of detective Michael Douglas and author/murder suspect Sharon Stone to the imagination.-195
8Red Rock West This under-the-radar sleeper hit evoked the cult following of old B noirs by going from direct-to-video purgatory to art house hit.-369
9Lone Star John Sayles' panoramic survey of a Texas border town's turbulent racial politics is a noirish mystery, with Chris Cooper's sheriff investigating an old murder that might have involved his straight shooting dad.-872
10The Long Goodbye In his adaptation of Raymond Chandler's novel, Robert Altman casts Elliot Gould as a sarcastic, flummoxed, cat-attacked version of archetypal private eye Philip Marlowe.-1567